Category Communication

Why You Can’t Practice Your Speech Without Saying It Aloud

Someone told me they practiced their speech while walking their dog. "Do you say it out loud?" I asked. "No," they said. That's not practicing — that's thinking. Part 3 of the series about lessons I learned from my Toastmasters contest last year covers two lessons about preparation: practice aloud to find the words make you stumble, and rehearse with real people to find out if your message actually lands.

How Saying Less Can Make You More Persuasive

Would you pay four people to do a job one person could do better? So why do we do that with words? Part 2 of this series covers two tightly linked lessons: make every word earn its place, and tell the truth without being boring. Together, they explain why cutting 44% of the words from one paragraph made it hit harder — and why a CMO's no-brainer proposal to imrove care took a whole year to make happen.

Your Speech Has Only One Job – Serve The Audience

Last year, a 7-minute speech took me to the semifinals of the World Championship of Public Speaking. Along the way, I learned seven lessons about communication that apply far beyond any contest stage. The first and most important: your only obligation when you speak is to the people listening. Not to your ego, your thoroughness, or your desire to be complete. This is Part 1 of a four-part series.