How Saying Less Can Make You More Persuasive
Would you pay four people to do a job one person could do better? So why do we do that with words? Part 2 of this series covers two tightly linked lessons: make every word earn its place, and tell the truth without being boring. Together, they explain why cutting 44% of the words from one paragraph made it hit harder — and why a CMO's no-brainer proposal to imrove care took a whole year to make happen.